Schedule your sends with E-mail Automation
+ Campaigns configured only once
+ Segmentation
= More effective campaigns
E-mails that arrive at the perfect moment
Send campaigns based on your users' actions. You only set them up once!
Behavior-based events
When a user performs the action you defined, they will automatically receive your e-mail. Yes, you can create a complete Marketing strategy with Automation alone.
Date-based events
Do you want to greet your contacts on their birthday? Do you want to give them a special discount on their subscription anniversary? Configure the send and sit back and wait for conversions.
Connect with your audience
Hello, I was waiting for you!
Greet new subscribers when they land on your newsletter.
Is anyone there?
Ask them what they need and reconnect with your inactive subscribers.
This might interest you
Offer products they will love. They'll think it's magic, but it's Automation.
Frequently asked questions
What is Automation?
The term “automation” comes from “Marketing automation”, which is the automation of manual actions to optimize results and reduce effort. Therefore, we call E-mail Automation the automatic sending of campaigns that are triggered by user behavior. These sends are what allow you to send a welcome e-mail to each user who subscribes to your newsletter, or on their birthday, for example.
How does Email Automation work in EnvíaloSimple?
You must choose the event that will activate the e-mail and configure the send date. When that event occurs, the e-mail will be sent on the date you selected; although you can also have it sent as soon as we detect the event. Learn the step-by-step with a practical example.
What is the difference between Automation and Transactional?
In E-mail Automation, the main objective is commercial. Automation campaigns are part of a Marketing strategy. An automation campaign might look like this:
- User subscribes → Triggers welcome e-mail
- If welcome e-mail was opened → Triggers e-mail with promotions
- If promotional e-mail was not opened → Triggers e-mail with discount code
- After 7 days → Triggers an e-mail with bank promotions
In Transactional E-mail, the main objective is informational. Transactional campaigns are part of your product's communication because they inform about actions users have taken on your site. For example:
- User forgot password → Triggers e-mail with password reset link
- User made a purchase → Triggers e-mail with purchase confirmation and details
- Purchase is on its way → Triggers e-mail for purchase en route and shipping details
What events can I use to trigger my campaigns?
Events can be date-based:
- Birthdays
- Anniversaries
Or behavior-based:
- Campaign open
- Click on a link or button
- Subscription to a contact list
- Unsubscription from a contact list
More features for all your needs
Visual editor
Create designs from scratch or edit our templates. You'll always have a professional result.
Reports
Improve your results thanks to campaign metrics and statistics. Refine your strategy.
Deliverability
Land in your contacts' inbox. Our secret: Infrastructure + advice.
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