Segment your audience by similar interests
+ Your contacts' data
+ Personalized audiences
+ Deliverability
= Increased sales
Reach the right people
with the right messages
Group your audience
You can segment your contacts by similar characteristics or behaviors.
Call them by name
Leverage dynamic content to personalize your emails and make them more effective and noteworthy.
Connect with your audience
When you make people feel like you're talking to them and only them, you're connecting.
Make your campaigns more effective
Marketing Rule #1: More segmentation, more effectiveness.
Create custom fields
The more custom fields you define, the more precise your segments will be.
Use predefined segments
If you don't know where to start, you can use the predefined options we offer based on your campaign activity.
Combine criteria to optimize your segments
You can combine different criteria at once and save the filter. You'll always have your preferences at hand.
Frequently asked questions
What is a segment in Email Marketing?
A segment is a specific group of contacts grouped by specific and similar predefined criteria. Having your contacts segmented allows you to create relevant campaigns for them, which improves your metrics and the effectiveness of your campaigns.
What is the purpose of segmenting my contacts?
Dividing your contacts by criteria allows you to:
- Increase delivery rate
- Improve your reputation
- Increase engagement
- Foster customer loyalty
- Better understand your subscribers
How do I update my segments?
We automatically update segments as your database grows. In fact, you can create a segment even if you don't yet have contacts that meet the requirements. When you do, they will be incorporated into the segment one by one.
Is there a segment limit?
Not at all! We don't have a segment limit, you can create as many as you want. We want you to succeed, and success has no limits!
More features for all your needs
Visual editor
Create designs from scratch or edit our templates. You'll always get a professional result.
Automation
Set up automated campaigns that arrive at the perfect moment. Save time and effort.
Forms
Generate new leads to grow and strengthen your database. Then you can convert them into customers.
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